Burna Boy is clearly in a lane of his own! He makes a point to remind us just that in his latest video release, “Ye.” The most coveted track on his 2018 Outside album has brought heat all year. Director Clarence Peters and Burna Boy ensured to provide us with the visuals just to match. Its relaxed, yet powerful tempo is accompanied by slow motion camera angles and dance movements all throughout the video.
While Burna may be in his own lane, he makes sure to recognize the musical genealogy in which he stems from. Who is acknowledged all throughout the video? None other than Afrobeat/Afrofusion pioneer, Fela Kuti. “Plenty people suffer wey we dey, just to make sure money dey.” Similar to Kuti, Burna Boy uses this track in particular to discuss the larger concerns and realities of Nigerian people. Despite the unstable political and socio-economic situation, Nigerians still strive to live a life of prosperity, as illustrated in this video. Nigerian or not, I’m sure this is a narrative many of us can relate to.
Take a look at the video below!