The holidays are upon us, and it’s only right that you shop Black for Black Friday! Not only are there some amazing and creative brands out here, but you’ll be supporting and advancing your community. Here’s our quick and easy guide to shopping African centric brands this holiday season:
NVTIVE ($15 & up)
Think of NVTIVE as Nike for the culture! This unique brand mixes modern style with traditional elements. Created by Model & Philanthropist Gift Boakye.
Kweli TV ($5.99 per month)
Think of Kweli TV as Black Netflix! Stream African focused movies, documentaries and series for only $5.99 per month.
Shea Radiance Shea Butter products ($7.00 & up)
Owned by Nigerian entrepreneur Funlayo Alabi, Shea Radiance prides itself on creating skin health products with completely natural ingredients. All of their Shea Butter is sourced from women entrepreneurs in Ghana and Nigeria. Shea Radiance works closely with these women to ensure they reap the benefits of their day-to-day labor. Read more about their efforts here.
Culture Fit Clothing ($29.99 & up)
Women’s activewear meets Kente and Ankara with Culture Fit Clothing. Enhanced by “Moisture-wicking, high performance” fabrics that keep you cool while you sweat. Complete with matching Yoga mats!
Llulo Home Items ($20.00 & up)
A gift from Llulo is sure to make anybody’s day with artistic African furniture and household accessories. They even have Ankara wrapping paper for the holiday season. Crewnecks, tees, and backpacks are also available.
Talley & Twine ($100 & up)
Luxury watch company Talley & Twine specializes in budget friendly bold watches for men and women. Already featured in Ebony, Essence, and Black Enterprise as they continue to grow.
D’IYANU ($10 & up)
D’IYANU is a modernized West African clothing brand that uses bold Ankara prints to create easy, wearable, everyday looks! Any one of their outfits makes a great gift year round while supporting an afro-centric business.
Coco & Breezy EyeWear ($125 & up)
Coco & Breezy Eyewear creates glasses for every type of personality. This sultry line of products will leave you feeling cool, confident, and comfortable no matter what type of style you have.
This is the perfect gift for any guy who wants to step his beard and hair game up. It contains all-natural ingredients that are sure to keep hair and skin healthy, growing, and glowing!
BLK + GRN ($5.00 & up)
BLK + GRN is an all natural online marketplace where you can be sure to find all of your wellness essentials by all Black women artisans. Their blog features articles telling you which ingredients to avoid in your everyday products and which ones you should look out for!
Nubian Hueman Eclectic African Shop ($3 & up)
This shop is your one-stop for afro-centric brands. Their site features clothing, shoes, beauty products, accessories and more. And the best part, all of the products are unique and celebrate black excellence.
PeaceImages Jewelry ($2.00-$156.00)
PeaceImages designs jewelry based on symbolic pieces from Africa and incorporates them into modern, chic, wearable pieces. Every accessory has its own meaning and inspires you to stand for something even if it’s what you wear.
Loza Tam African Headwraps ($10.00 & up)
Loza Tam creates effortless stylish silk-lined African head wraps and turbans that are made to protect your hair by helping to seal in moisture. They also feature skincare and other hair accessories made for women on the go.
StyledByKemi Clothing & Accessories Shop ($20 & up)
Kemi Ajibare is a personal stylist and the founder of StyleByKemi, providing personal shopping and image consulting services. Her online shop is a one stop destination for the latest and truest fashion trends.
If you’ve made it this far down the list it’s only right that you share some of your favorite African/Black owned brands in the comments below.
Written by SMTPR Apprentice Sarah Amoyaw, Writer/Poet, 2nd Runner-Up Ms. Ghana USA