12 Brands You Need to Support as an African in America
Getting dressed is an expression of self. Whether you’re cozy boy chic, loafers and polo shirts, or Americano preppy. You have options to fit your mood for any given day.
Now if we take a look at the consistent influx of African immigrants we now see traditional African prints being converted into “American” fashions. This has been particularly apparent in women’s fashion. From pencil skirts to peplum tops women tend to have more options. Now if we look on the men’s side of things there aren’t as many options available.
I’m not sure if it’s because women shop more for clothes or if dudes just aren’t in the know about what’s actually out there. However, with the increase in men’s shopping habits and trends showing that men are looking for more options to dress up and dress down, there is a lot of room for growth in the men’s department.
Whether you want something for yourself or you’re looking for a gift that will help the man in your life stand out, here is the definitive guide to African inspired men’s clothing in America (in no particular order).
We will start with the simplest men’s fashion archetype: Hypebeast
These brands offer tanks, t-shirts, sweaters, hoodies, and hats. Your Yeezys, Jordans, Levi’s, or Nudie jeans will compliment the clever graphic tees that these brands offer, while still allowing you to rep your culture in a nice, stylish way. Whether you like Wale or Wizkid these brands will give you great garments to represent b your country and culture.
Pidgin English Co. – (disclaimer – this is my brand)
The next men’s fashion archetype that we will look at is a mix of traditional and what I will call Afri-jetsetter. These brands offer African prints in American fashion silhouettes. If you want a vibrant matching top and bottom set or just want a clever button-up short sleeve for an Everyday People party or brunch with the ladies.
The last archetype is a mix of goth ninja and sprezz. These brands offer cuts for those moments when you want to dress things up while still giving a twist with traditional prints, all in one.
Extra Credit – These two Brands offer much-needed accessories to add to your fit.
Rome and Tale – Jewelry
Herds of the Father – leather goods
All of these brands were created by Africans in America, support these brands!