#GirlBoss: Bozoma Saint John Joins Uber

If you’re looking for a new #GirlBoss to look up to, look no further, Ghana’s Bozoma Saint John is perfect–even over-qualified, for the position. The former Pepsi exec has announced that she is leaving Apple and joining Uber as the company’s Chief Brand Officer.

While at Apple, Bozoma helped engineer many popular campaigns, including the beloved series of commercials featuring Mary J Blige, Taraji P. Henson and Kerry Washington.

On paper, Uber’s newly created Chief Brand Officer position that Bozoma will be serving in is similar to her previous positions at Pepsico and Apple Music. However, in a statement provided to CNNTech by Uber CEO Travis Kalanick he stated that “Boz has a long track record of successfully creating emotional connections between people and the products they love…Her creativity and deep understanding of consumers will allow us to build the same love and appreciation for Uber’s brand as we’ve built for Uber’s service,” indicating that Bozoma’s hiring will lead to somewhat of an overhaul for the juggernaut. Bozoma’s addition to Uber comes after a tumultuous time for the company, including sexual harassment accusations and troubling stances on immigration, leading to many users to delete the app (including myself.) This hiring is also notable because many tech companies like Uber have come under scrutiny for lack of diversity. With her new position as the Chief Brand Officer, Bozoma is now the only Black executive at Uber. All of this will make Bozoma’s moves at the company one to watch. While unlikely, hopefully, this will lead to increased meaningful efforts towards diversity in Silicon Valley. In the meantime, I’ll be rooting for my new (s)hero, Boz.

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