In a new era where alternative music is increasingly creating waves in the African music industry, WurlD is on a journey to make his name known through his electro-fusion vibe. WurlD’s music holds a distinct sound that adds to its flow and vibe through lyrics that penetrate that much more because of the depth of his powerful vocals. With his worldly soulful yet futuristic sound alongside his trademark vivid blue fade, Wurld is quickly becoming the industry’s best kept secret.
Born Sadiq Onifade, the Nigerian-born singer-songwriter spent his early years in the Mushin area of Lagos, Nigeria before relocating to America, where his music career was conceived. He dropped his first project titled, EVOLUTION in 2013 with memorable singles like “Beyond Our Dreams.”
During his time in Atlanta, WurlD collaborated with American artists like Mario, Trinidad James, B.O.B and Scotty ATL. This makes one wonder how an artist who spent most of his early career in Atlanta providing hooks for Southern rappers pivoted towards the Nigerian music scene, where he had to carve out a niche to suit the industry’s afropolitan atmosphere.
WurlD succeeded in integrating an Afro-pop vibe with a unique delivery in a way that makes his song desirable to both the average afrobeats listener and H&M shoppers in middle America. The singer frequently mentions in interviews that he grew up listening to Nigerian music, especially Fuji and Juju music through his parents who played it heavily in his childhood; you can see aspects of the influence of these genres reflected in his sound. WurlD broke into the Afro music scene with “Show You Off,” produced by frequent collaborator Shizzi and 1/3 of Major Lazer, Walshy Fire. He followed it up with “Contagious,” also produced by Shizzi, which caught the attention of many partially due to the track’s Fuji influence. One could say that WurlD channeled his inner Shina Peters on this track.
WurlD recently collaborated with Sarz on his single “Trobul” which received a lot of play from radio and television. More recently, he kicked off 2019 with “Ego” also featuring production from Sarz. This blue-haired singer has continued to establish himself through captivating music and is definitely an artist that should have a spot on your Serato. Keep an eye out for WurlD’s latest work of art, his brand new EP Love is Contagious–if it sounds anything like his previous work, you’re welcome. Your ears are in for a treat.