Welcome To The Ville – An Intro to Abuja’s Hip Hop Collective
The new dawn in Nigerian Hip Hop has ushered in a fresh wave of artists. Meet Apex Village, a collective of artists and creatives who are representing the Capital City Abuja, Nigeria. Unlike the popular and buzzing City of Lagos, Abuja is said to exude a calmer energy and home to it’s noticeable landmark Aso Rock.
Apex Village open up their debut album with the title track W.T.T.V (Welcome To The Ville) a high energy track that introduces the squad.
Initially, when their cover art landed on my suggestions while discovering other music, I thought they were a South African group. The colorful and animated pictures of the individuals caught my attention. Without any research, I played the album and was convinced they are South African Hip Hop artists. Bouncy beats, high energy flows, and confident lyrics dominate the album. Impressed with the production quality, I looked for more. It was then that I realized this was all coming from a young group of artists who are based between Abuja, Nigeria and London, UK.
Zilla Oaks & Psycho YP
Alongside Co-Manager Maxx, the collective prides itself with creating all their projects in-house. From the music, production, and visuals. Aside from W.T.T.V debut album, they have produced individual projects for each member and all play a role in each project. Artists and Co-Founder Psycho YP has featured popular artists such as Odunsi, Santi, Ycee, Remy Baggins, Dremo, Blaqbonez. Ayüü, who brings a more Alternative and soulful sound to the collective has Prettyboy D-O on his latest single.
Ayüü & Aar.
Special mentions for their in-house Art Directors Fall of Micheal and Bidemi Tata as well as Kuddi is Dead who play a role in the visuals coming from the team.
Pablo Herbs & Marv OTM.
Apex Village is making a significant mark in the industry as newcomers. In a time where “The Music Speaks for itself” and delivering the whole package, they have had a great start.
Check out their latest Music video for the title track W.T.T.V (Welcome to the Ville)