Sprite Taps Jeff Staple and BluBoy for #Thirstforyours Campaign

#CommunityOverCompetition

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Wassup! I need your guys help with something. In 2020, I’ll be working on some major collabs & while I can’t let the cat out of the bag just yet, y’all know it’s gonna be something crazy. So, here’s what I need you to do. In the comments below, drop the IG handle of a super-talented independent, under the radar, fashion/footwear designer. Someone who you think deserves to be seen in 2020! Looking forward to all of the dope talent you suggest. Stay tuned for what’s next!

A post shared by jeffstaple (@jeffstaple) on Dec 27, 2019 at 10:43am PST

Jeff Staples (streetwear gawd) asked and the people spoke up and tagged a lot of great creatives. In true community fashion, Jeff went through 24,000 designers accounts and choose Designer-Creative Director-CEO Of @wntdapparel , @bluboy aka Hassan Secka to be the face a Sprite collaboration #ThirstForYours. Hassan stated, “For the first time sprite is endorsing a designer / artist, A start of something huge. Athletes and musicians have gained so much from sprite deals over the years, its huge for the culture that sprite is handing this type of support and opportunity to the creative community. This is way less about me and more about being able to pioneer something great for the next artist to come, hopefully making more corporations follow this trend”.

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Recently I asked you guys for suggestions on up & coming designers that I should collaborate with. Over 25,000 people commented! 🤯 Thanks to all of your suggestions, I’m happy to announce that the one & only @bluboy___ and I will be working together on what’s next with @Sprite! Much more to come! Stay Tuned…🍋 #SpritePartner

A post shared by jeffstaple (@jeffstaple) on Feb 6, 2020 at 10:59am PST

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‪I would like to officially announce my partnership with @Sprite, I was hand picked by @jeffstaple over 24,000 different Designers to be given this opportunity. This was all due to you all constantly tagging my name under a post he made some weeks ago about wanting to mentor a young designer. I believe when you start from nothing, you have to be so good they can’t ignore you and all of you made sure of that, Thank you ❤️ ————————————————With that being said all of this landed me a partnership with sprite, For the first time sprite is endorsing a designer / artist, A start of something huge. Athletes and musicians have gained so much from sprite deals over the years, its huge for the culture that sprite is handing this type of support and opportunity to the creative community. This is way less about me and more about being able to pioneer something great for the next artist to come, hopefully making more corporations follow this trend.

A post shared by Blu 🌀 ☆*･゜ﾟ･*(^O^)/*･゜ﾟ･*☆ (@bluboy___) on Feb 6, 2020 at 11:02am PST

BluBoy is from Atlanta, Ga and has had his clothing worn by the likes of Joeybadass, Jack Harlow, Quvo, Sonny Digital, and Lebron James on a joint project with 2Chainz!

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@JeffStaple asked and you answered. Up-and-coming designer @bluboy___ was chosen by the community to help Jeff with something big. That’s the #SpriteWay. Keep an eye on our feed to find out what they’re working on. 👀 #ThirstForYours

A post shared by Sprite (@sprite) on Feb 6, 2020 at 11:00am PST

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GHOST! gem travel duffel with a alligator texture finish, Virgil you got 24hrs to respond. ᕙ(⇀‸↼‶)ᕗ

A post shared by Blu 🌀 ☆*･゜ﾟ･*(^O^)/*･゜ﾟ･*☆ (@bluboy___) on Jan 6, 2020 at 10:17am PST

No official release date has been given so be on the lookout from Bluboy, Jeff Staple and Sprite!