THE “49-99” Tiwa Savage inspired #EndSARS Awareness Campaign
There are many ways to bring awareness to a cause. With the #EndSARS movement, we’ve seen people organize protests, gather donations, develop social media projects to educate people unaware of the movement. #EndSARS may have slowed down on your timeline but the fight has not stopped. Nikki Billie Jean of AllThingsAnkara decided to use her creative talents to continue the mission by doing what she does best – creating visuals.
“49-99” is a phrase coined by Fela Kuti in his 1978 hit album, “Shuffering and Shmiling”. The song and popular phrase refer to the hard life many Nigerians endure. “49-99” references a transit bus, known in Nigeria as molué, which originally seats a maximum of (49 passengers), but often has twice that number (99 people). This is a direct reflection of the poor economic conditions predominant in Nigeria.
“Since 49-99 is about poor economic conditions in Nigeria, we will use the project to bring awareness to the hard life conditions Nigerians, Africans, and Africans in the diaspora endure with police brutality and shine a light on the #EndSARS movement in Nigeria.”– Nikki Billie Jean
Shot by Tayo Jr, check out the project below!
In an exclusive look, ONETRIBEMAG takes you behind the scenes of this project, amplifying the voices of each creative of this shoot. Check out our BTS below and listen to what they had to say!
Producer, Director, Stylist & Designer: Nikki Billie Jean, Nicolette Orji (@nikkibilliejean)
Photographer: Tayo Jr., Tayo Kuku Jr. – (@tayojr)
Behind The Scenes Photographer: Nayo A Photography, Nayo Ayegbajeje (@nayoaphoto)
Behind The Scenes Videographer: Shot by Tife (@shotbytife)
Studio: Dotun Ayodeji (@dotunayodeji)
Fashion Director: Nikki Billie Jean, Nicolette Orji (@nikkibilliejean)
Assistant Project Manager: Sir Niick, Nicholas Orji (@sir.niick)
Models: Nicolette Orji (Nikki Billie Jean) (@nikkibilliejean), Adeyanju Adeleke (Yanju So Fine) (@yanjusofine_), Gloria Nnaji (African Glow) (@africanglow), Modupe Oluwalade (The Dupester) (@thedupester), Jessica Soares (Life of Jessica) (@thelifeofjessica) & Funmike Lagoke (Funke Lagoke) (@funke.lagoke)
Fashion Stylist: Nikki Billie Jean (@nikkibilliejean)
Assistant Fashion Stylist: Kerla Pamphile (@kerlamarie_)
Costume Designer & Fashion Designer: Nikki Billie Jean (@nikkibilliejean)
Dresses, Glasses, Earrings, Sandals & Hair Thread: Nikki Billie Jean Shop (@shopnikkibilliejean)
Ankara Fabrics: All Things Ankara Shop (@shopalthingsankara)
Makeup Artists: Touched by Ju Artistry, Juliannah Adeoye (@juliannahjulyance) (@touchedbyjuartistry), Dupe’s On The Beat, Modupe Victoria (@dupesonthebeat), Glam by Gilda, Gilda Safowaa (@glambygilda_) Yinka Ajeigbe, Yinx Beat (@yinxbeat) (@yinka.loves) & Salewa Ojo (@salewaojo)