Africa Is The Future: Adriaan Louw’s POV
South African Director, Adriaan Louw has released an 8 minute long Director’s Cut featuring 4 music videos that he shot for production group, Major Lazer. The group has worked closely with a variety of African artists in the past couple of years, producing hits like “Particula” which featured Ice Prince and working with other African artists like, Nasty C, Dj Maphorisa and Jidenna.
First Stop, Major Lazer ft Burna Boy – “All My Life.” This video was shot in Lagos, Nigeria. Adriaan captures the street life of Lagos and it’s occupants, through dance and traditional fighting art called Dambe boxing.
Second stop is Durban, South Africa—the dance capital of the country. Durban is often dubbed the “playground of South Africa,” some of the biggest dance artists originate from there and still run the music scene.
Major Lazer ft Babes Wodumo & Tarachyla – “Orkant/Balance Pon it.” Adriaan once again takes us through the streets of Durban and spotlights Babes Wodumo in her element, as she shows off the quality dance moves that have made her a superstar. We also see school kids dancing in their uniforms. Similar clips have gone viral on social media, catching the attention of many musicians and celebrities around the world.
The third stop is Accra, Ghana. Here dance is now showcased alongside a growing interest for motorbikes. Major Lazer features Mr Eazi, Raye & Jake Gosling on “Tied Up.” We’ve previously seen Diplo and Mr Eazi interacting many a times on social media so this collaboration seems like it was one in the making.
Fourth and final stop—Dakar, Senegal. Major Lazer collaborates with Kizz Daniel and Kranium on “Loyal.” Dance and Surfing is the theme and there are excellent shots focusing on both activities.
“After the adventure that was this four-video series—shot in South Africa, Nigeria, Ghana, and Senegal last year—I decided to cut these videos together into a single piece that I feel captures the energy in Africa right now. This film is a celebration of Africa as a continent and of what the future holds for it creatively and spiritually. I hope this film gets more people excited to visit the warmest place in the world.” – Adriaan Louw
Check out the 8 minute long Director’s Cut by Adriaan Louw and let us know what you think.